were administered to a representative sample of over 2,000 adults aged between 18 and 25 years old.Ĭontributing further to the scholar’s understanding of Gen Z was the creation of the “ iGen corpus,” a 70 million item digital repository of spoken and written language of people aged 16 to 25 years that included transcripts from the researchers’ interviews and focus groups, as well as public data from the social media platforms Twitter, Reddit, Twitch, 4chan and YouTube, as well as memes and copypastas from Facebook and Instagram. A set of focus groups and two surveys in the U.S.

Their findings are based on some 120 interviews gathered on three college campuses – Stanford University Foothill College, a community college in Los Altos Hills, California and Lancaster University, a research university in Lancaster, England. Since 2017, Katz, along with her co-authors, Sarah Ogilvie, a linguist at the University of Oxford and formerly at Stanford Jane Shaw, a historian who is the principal of Harris Manchester College at Oxford and was previously dean for Religious Life at Stanford and Linda Woodhead, a sociologist at King’s College London, collaborated as part of a multi-year CASBS research project to better understand a generation who, born between the mid-1990s to around 2010, grew up with digital tools always at their fingertips. Roberta Katz (Image credit: Charles Katz)

We who are not as others